According to Reuters, the past two years, apple in China's share of the smartphone market increase sharply, but now, it in the face of the opponent's siege.
This is not to say that apple iPhone and iPad in China among consumers lose appeal. These products in apple Beijing and Shanghai five flagship store, without authorization of the seller of the shelves of heat. Now, we heard they will open the new several sale stores in 2012 tablet PC market.
Apple problem appears to be in the climate.
China's communication network technology not fully support the function of the iPad and iPhone, and other manufacturers provide mobile phone but support various mobile communication standards.
In addition, apple up at the global price mechanism and limited the product model also let other competitors can quickly seizes the market share. Since the first quarter of 2010 since, apple in the smartphone market share growth 2 times, but the opponent better performances, like samsung's share increased more than four times.
Ovum analysts Jane Wang said: "apple in China is to develop high-end users group of strategy, this is a huge market enough."
China's current mobile phone subscribers more than 950 million, more than the whole of Europe's population, China's economy is expected to will be in 10 to 15 years to catch up with the United States and become the world's first big economies.
Apple's products have a notebook computer, the desktop and music player, but apple in the fourth quarter of this year half income comes from iPhones mobile phone, over the same period, the apple in the greater China sales growth 4 times, to $4.5 billion, and apple worldwide sales reached $28 billion.
The Chinese market for apple products demand so strong, that gray popular.
The iPhone for samsung, high price such as huawei, zte opponent to seizes the market share. Generally speaking, Chinese consumers buy smart phones cost less than 2000 yuan RMB. The price of the iPhone is its two times.
The third quarter, apple in the smart phone market in the second quarter to 13.3% to 10.4%. Huawei more than apple, and to be the third largest intelligent mobile phone manufacturer.
Analysts say, apple fails to establish cooperation relationship with China mobile is that it failed to better the development in China a factor, now of the partners in the market of China unicom in second.
Ovum analysts Wang said: "I think the best strategy is apple now with China as soon as possible two other communication operators establishes the cooperation relations.
However, apple and China mobile and China telecom the complexities of the negotiations.
In addition, the 3G technology of slow to accept degree also influence the apple, at present, in the 1 billion cell phone users, only about 1/10 of the people in the use of 3G, and most users just take your cell phone and text messages.
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