Apple is shake Microsoft business field position

In the big sell iPhone, iPad after selling, Apple (Apple) found an interesting fact that even before being neglected Mac series mainstream consumers the personal computer was also the welcome of people, the PC is defeated by the glow of spring.

Due to personal consumption field in a great success, consumers are likely to feel the apple design philosophy, also like this design philosophy, the preference from personal spread to work, particularly in the United States. USA TODAY reported TODAY says:


In the United States each place, apple is hiring salespeople, and their products into more fortune top 1000 strong enterprise.

Although Apple declined to comment, but Forrester Research analyst Frank Gillett deemed "strong evidence" that hope and enterprises to establish more Apple directly contact, this contact seemed to refer to a: Apple will provide products for the enterprise directly, in Apple Store employees don't have to buy in.

And can be equipped with standard of employees, should be the star products of the apple iPad. Last December the NPD a report, 73% of the small and medium-sized enterprise plan future within one year buy flat equipment. Among them, more than 500 employees of the company have 89% said will buy tablet device, the iPad will be preferred.

And the enterprise is closely related, the world the big four firms deloitte, before mobile applications development company announced acquisitions Ubermind, appears to be a kind of signal, they valued intelligent equipment in enterprise application future:

Mobile technology is rapidly changing business nature. For enterprise that, this is the development of new customers, employees, shareholders interaction mode of the great opportunities.

And in fact, the big BaoFaShi growth, iPad application has been prepared for enterprise use, in the design of a site VentureBeat information at the bottom of the map, he listed many can increase productivity applications, there is a total of 19, including the increase efficiency, the enterprise must use typing the VPN service, video conference, document management, digital signature, security and the application of, cover a wide, iPad is not without reason enterprise preference.

At present, Microsoft in the business sector to still have very strong dominant, its U.S. market share of 85%, but to apple employees demand is increasing. Forrester Research to 10000 employees, a sampling survey and found that:

The higher the position of the company to apple products demand more strongly:
The young man to apple products demand more strongly:
The higher the income of the strong demand for apple products:
At the same time support staff use the iPhone an increasingly high percentage company:
However if the Chinese iPhone market to this survey has no meaning? As I saw and heard in Beijing, whether the subway, or office buildings, always cherished iPad and more people, intelligent equipment in the enterprise application, China has to have the actual significance.

Finally make a interesting data, mentioned the NPD that report, small and medium-sized enterprise (staff 999 people, including the 999 people) average willing to spend $21482 to upgrade the employees equipment, even if this number by 1000, apple can also have the income of more than $two hundred million, and the big company employees, I'm afraid so little more than one thousand.