In the next door frame "in 360 self-justifications products under a reason product" was "brush ticket. "Mobile phone guard was brush thousands of a bad review, and has stopped development prepared under the frame of" message "is brushed hundreds of high praise. So is apple product to survey the frame.
So many media have began to investigate App brush ticket industry, the industry's report also overnight blots out the sky, let the hidden iceberg in under the industry "unspoken rules" classic of the water. So we can know, originally a new application spend 70000 yuan can in a day is brush on free always TOP 10 list, originally can spend 2-3 yuan/comment on price to buy the user high praise, of course, also can give the opponent's application to put on bad review.
According to the report, the domestic of a certain scale full-time App brush ticket company or team is nearly 300, and domestic listed phone application 30% are purchased these brush company's service ticket. Though the proportion is not much, but also has a lot of, and obviously have continued growth trend. So, some App optimization team members said ranking web site alone do App brush tickets, their annual income will easily be able to a.
At present this kind of company general use of the mill business, usually hand will be tens of thousands of apple App Store ID, staff by changing the way to realize the VPN a computer login multiple accounts. Again in the PC clients repeated the same application download, usually a day can achieve thousands of to tens of thousands of online download. This simple rough brush ticket but can bring great way of profits, so a lot of this brush company before is originally tickets do application, the results in their application in the process of that original brush the pure manual labor ticket than mental work to earn money, more relaxed, and transformed into a special so-called App optimization ranking company.
To this, the developers have their own difficulties. At present domestic mobile application developers already passed a number, and apple's App Store has more than 500000 applications. And most applications exist, the stronghold of the homogeneity. Imagine in iOS ecosystem of the applications of the users for how much fierce. And for an application for, compared with the traditional advertisement cost and expensive long time for the promotion of public accumulation way, if can quickly crowded into the top of the charts, is undoubtedly the most direct, the most effective way to increase "exposure".
According to Fiksu research data found in December 2011, iOS applications marketing costs soared, developers get a loyal user's cost to $1.81, 26.5% month-on-month growth. However the traditional way of promotion and not with the rise of the cost and bring the expected effect, so many developers can only choose this compared to traditional advertising cheaper and more rapid and effective "brush ticket" service.
But, this seemingly relaxed "shortcut" to bring iOS ecosystem of the application is very tremendous destructive. Through the "brush ticket" can make application immediately boarded top among, no doubt, will get some no innovation fortress application took the opportunity to increase exposure or usurpation of long-term dominates the top and lead to real effort and the application of innovation instead be recognized. And the users download and false comments and will further mislead consumers to spend money on a is not worth the application of pay. So, not only harm the interests of consumers, but also makes the App Store list lost credibility and authenticity, lost the meaning of the original list. So, brush not only hurt platform ticket behavior, but also damage the user, serious disturbed the iOS applications the normal order of the ecosystem. Apple as a platform manager, has been committed to maintaining the integrity of the App Store and preciseness, so also in the February 7 to developers issued a statement warning developers don't violate compasses manipulate App Store application ranking, otherwise you may be rejected.
However, I believe that truth in fact, we understand, who all know "brush ticket" behavior is not standard, immoral, as for the order to combat the competition and spend money to help each other brush "bad review", that is can only use "evil" to describe. But, in market share and survival pressure before, many developers will only their own moral bottom line a falling, comfort to think you like as long as don't brush "bad review" way to pit rivals, keep "no evil" of the so-called "bottom line", his brush to brush the rankings can too. But, relative to other those conscientiously, the industrious carefully follow the rules of the game developers for, even if it's just to spend money to the application itself ranked brush, also have entered the "evil" range. For the whole of the ecological environment application for macro, two "evil" of the destructive way actually are also serious.
Therefore, how to let you do wrong, which is not only a set of all applications developers face before the conscience of inner torture, also is a pressure on apple's ecological environment on the platform of the maintainer heavy responsibility.
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