Overnight, almost all competitors are iPhone beat, the samsung but in this battle of the many nokia swallowed took the opportunity to market share and leapfrogged the apple. Earlier this year, market research institutions IDC released data shows: in 2011 the south Korean company with global 94 million sets of smart phones become global smartphone market sales of the new king. The south Korean mobile phone company is how to become the most powerful helping apple iPhone person?
This is a dramatic scene. Apple is in June last year beyond nokia, become a global smartphone overlord, but after 3 months, this position by the samsung replaced. Season, samsung smartphone shipments to 23.6 million department, year-on-year growth of 223.2%, the market share of 20.0%.
IDC analyst Raymond · LaMaSi said: "this all benefit from samsung phone product combination of the depth and the breadth, samsung has occupied smartphone market leadership. Since the first release since the GALAXY, mobile phone actively expand and update of the product line, including the latest technology and the most popular functions. At the same time, its bada smart phone system in key markets approved." Intelligence analysts SongYu way consultation, said the operators and know how to deal with and GALAXYS, GALAXYNote series star product became popular in the world make samsung smartphone to rise.
Positive confrontation
In the global market, super smart phones war was in full swing. Today, the main campaign in apple's iPhone and Google company running An-droid phone operating system developed between the range of competitors. Apple rolls out iPhone4S, and lowered the old money selling price of the iPhone; Nokia is continuing to launch new products, to rob to return to own lost territory; HTC is stepping up purchase computing clouds synchronization service Dashwire, children's application developers Zoo-dles and audio company Beats such company, let oneself become more diversified.
After losing genius after Steve jobs, apple seems to have not lost the magic, but people doubt, one branch esteems position is to start shaking. And smart phones between the most fierce battles, the apple and samsung launched in between.
In fact, for Android mobile phone manufacturer for, a key challenge is to develop their own mobile phone and other competitor Android phone to distinguish. The choice of samsung mobile phones is designed to be more than the iPhone4 thin, and the screen bigger. "Screen size is not exist. The whole design team for 1 year, for a total of 12000 in nine countries smart phone users do a consumer survey, and in the screen to browse, one-handed operation, handwritten input, call and so on the different cases to test the product of portability. Finally, we decided to use the size of 5.3 inches HDSu-perAMOLED screen." GALAXYNote appearance PiaoXiangZhi designer, said, "we, after a lot of research and product development test found that 5.3 inches--the screen size can reduce the need to switch between applications, and realize the real split-screen operation and multitasking."
Indeed, any industrial design origin is not a product, but people create use conveniently things, create a kind of life experience, and thus feel the joy of life. Of course, just to have beautiful appearance is far from enough, for I-Phone a bowl-off, samsung back to Android operating system added some special things, and thus become more practical. Such as its operating systems have called a "community" of modules, can show a mobile phone to contact in the social network updates on the situation, and "arena" module is the integration of domestic mainstream video content.
In 2009, samsung application store launch their own SamsungApps. In early 2011, samsung began to provide the user with the music, film and television, reading integration and social resources "nets ring" application. In order to match the GALAXYNote launch, samsung application store and in new SamsungApps added a new application category-SChoice, special apply to "SPen" provide all kinds of application software.
Focus on the needs of the operators
Samsung senior had smile, says: "samsung strategy is what carriers need, samsung will provide what." Samsung China a source is conclude that samsung smartphone market share in the main cause of rising is in its marketing will focus mainly on the software and content. Of course, a more important reason is that samsung is to know how to cater to operators, and depend on the relationship and operators quickly win the market.
Of course, apple is the darling of the global operators. A well known fact that in the iPhone4S before launch, in order to and apple binding cooperation, each big operators offer an olive branch tripping over each other, but the higher subsidies, make unicom the iPhone sales almost no money can earn. In contrast, samsung GALAXY series mobile phones are taking the more flexible customization mode. "In 2010, we launched CDMA, td-scdma, WCDMA three 3 G mobile phone, GALAXYS type edition after last year Ⅱ GALAXYS, samsung continued the comprehensive support China again three operator customization demand strategy." Samsung Chinese officials say.
And former overlord than nokia, samsung are more concerned about the needs of the operators. For example in the mobile phone to TD, although based on the same market, each big mobile phone manufacturer or take different marketing strategy. In October 2009, nokia phone just released first TD. "Nokia world in contract signed WCDMA with all operators generally cooperate in the Chinese market, so their main energy continues bets WCD-MA." A people in the industry say. And other international big brother to TD front of brinkmanship than attitude, samsung mobile phones to take an attitude of the bets. In 2008, samsung mobile phones first put forward "3 GForAll" strategy, become a few support all three formats of one of the terminal manufacturers. "As early as 2000, samsung began to China, even than TD many Chinese cell phone manufacturers have. So far, the research and development in TD samsung have work for more than ten years, the total investment more than hundreds of millions of dollars." Samsung Chinese officials say. "This decision is a certain risks." Samsung Chinese communication research institute President wang tong said, "when China 3 G mount time and TD will be mainly by the operator if the network standard is uncertain, and as a foreign company, it is difficult to like some of the local firms that get to the relevant departments of the state of the project to give special funds, TD and needs to be assumed by the completely."
In addition, the south Korean company with operators in depth in rapid customization feedback. "Samsung every year at least will yourself out more than 30 sample supply operators as customization model choice, not only the initiative to assume the role of a designer, also to operators of a rapid feedback demand." Operators of a source said, "one example is before eight o 'clock at night to call samsung office can all be found."
Star products
However, only will deal with operators are not enough. Samsung understand, must launch and I-Phone the same star product, can truly in the smartphone war won, and the focus of competition is in the high end in products.
In this context GALAXYNote is born. This phone the screen than the 3.5-inch iPhone4S big of nearly 2 inches. In order to cope with the big screen power consumption, samsung to the phone's battery capacity has also carried on the upgrade to 2500 ma, this recruit obviously directed at high power consumption of the iPhone stones.
GALAXYNote product designers JinYong m said: "the whole product design team has more than 20 people. In this product before birth, we do a lot of consumer survey and research, the needs of consumers and capture inside the expression comes out is the team's most important one of work." "On the one hand, we have found that the shortage of the product, on the other hand, more important is to observe the consumer. For example, they like to use what functions most at ordinary times, how will they use habits become creative embodied in product language." JinYong m said, "we understand customers' needs, plus on consumer research, and then, and the research and development engineers to meet to discuss the feasibility of the technology." She said. Such as the new memorandum for S function, samsung to two kinds of consumers do research, one kind is very familiar to technology, another kind is the average consumer, then for their feedback for product optimization. JinYong m points out, samsung designers to watch people life, do not just look at how they use the product, but also study their psychological behavior. In the samsung opinion, only in design to join social and cultural aspects of research, to bring a more balanced life quality. "We in the smart phone users to 12000 investigation showed that 90% of the users, at the same time because of the need to carry cell phones and digital equipment, plate two kinds of GALAXYNote this can replace the USES of cross-border products showing interest in, it is based on the demand of the consumers' behavior and the further understanding of just gave birth to the GALAXYNote launch." JinYong m said.
In fact, the company launched new mobile phone at a very fast rate. "We will be according to the different operating system, the modelling of series of products preview. In modelling design will take on different personality, such as Android series mobile will continue fruity modelling, in mobile phone the arc of the border, and the design is not so hale; and we design the Win-dows series model, it is a square. We hope to squat rectangular components,, the user in the three meters away one eye can see that this is samsung products." JinYong m said.
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