The macro topic, we put it narrow once: apple.
The past 11 years, from 2001 iTunes/iPod began, is called "I eleven years", we witness the "I" word throughout your generations of the beginning of products again cause exclaimed. These dazzling aura, attributable to the jobs, is the apple of the research team, the credit.
But in fact, relative to other technology companies, apple in the research and development (R&D) input is not big, but no doubt the biggest benefit. There are jobs genius talent factor, have apple "focus" strategy, and product less input less factors. We come to see asymco this group of information figure.
Beginning in 2006, to 2011 in the third quarter, apple in development input from less than $200 million increase to more than $600 million, with an average annual growth of more than 33%. But sales of research and development spending in the than but declined, from 2006 in to about 4% of falling to 2.5% below. Two reasons: sales revenue (the denominator) increase too fast, too slow growth funds for research.
