Overnight, almost all competitors are iPhone beat, the samsung but in this battle of the many nokia swallowed took the opportunity to market share and leapfrogged the apple. Earlier this year, market research institutions IDC released data shows: in 2011 the south Korean company with global 94 million sets of smart phones become global smartphone market sales of the new king. The south Korean mobile phone company is how to become the most powerful helping apple iPhone person?
This is a dramatic scene. Apple is in June last year beyond nokia, become a global smartphone overlord, but after 3 months, this position by the samsung replaced. Season, samsung smartphone shipments to 23.6 million department, year-on-year growth of 223.2%, the market share of 20.0%.
IDC analyst Raymond · LaMaSi said: "this all benefit from samsung phone product combination of the depth and the breadth, samsung has occupied smartphone market leadership. Since the first release since the GALAXY, mobile phone actively expand and update of the product line, including the latest technology and the most popular functions. At the same time, its bada smart phone system in key markets approved." Intelligence analysts SongYu way consultation, said the operators and know how to deal with and GALAXYS, GALAXYNote series star product became popular in the world make samsung smartphone to rise.
Positive confrontation
In the global market, super smart phones war was in full swing. Today, the main campaign in apple's iPhone and Google company running An-droid phone operating system developed between the range of competitors. Apple rolls out iPhone4S, and lowered the old money selling price of the iPhone; Nokia is continuing to launch new products, to rob to return to own lost territory; HTC is stepping up purchase computing clouds synchronization service Dashwire, children's application developers Zoo-dles and audio company Beats such company, let oneself become more diversified.
After losing genius after Steve jobs, apple seems to have not lost the magic, but people doubt, one branch esteems position is to start shaking. And smart phones between the most fierce battles, the apple and samsung launched in between.
In fact, for Android mobile phone manufacturer for, a key challenge is to develop their own mobile phone and other competitor Android phone to distinguish. The choice of samsung mobile phones is designed to be more than the iPhone4 thin, and the screen bigger. "Screen size is not exist. The whole design team for 1 year, for a total of 12000 in nine countries smart phone users do a consumer survey, and in the screen to browse, one-handed operation, handwritten input, call and so on the different cases to test the product of portability. Finally, we decided to use the size of 5.3 inches HDSu-perAMOLED screen." GALAXYNote appearance PiaoXiangZhi designer, said, "we, after a lot of research and product development test found that 5.3 inches--the screen size can reduce the need to switch between applications, and realize the real split-screen operation and multitasking."
Indeed, any industrial design origin is not a product, but people create use conveniently things, create a kind of life experience, and thus feel the joy of life. Of course, just to have beautiful appearance is far from enough, for I-Phone a bowl-off, samsung back to Android operating system added some special things, and thus become more practical. Such as its operating systems have called a "community" of modules, can show a mobile phone to contact in the social network updates on the situation, and "arena" module is the integration of domestic mainstream video content.
In 2009, samsung application store launch their own SamsungApps. In early 2011, samsung began to provide the user with the music, film and television, reading integration and social resources "nets ring" application. In order to match the GALAXYNote launch, samsung application store and in new SamsungApps added a new application category-SChoice, special apply to "SPen" provide all kinds of application software.
Focus on the needs of the operators
Samsung senior had smile, says: "samsung strategy is what carriers need, samsung will provide what." Samsung China a source is conclude that samsung smartphone market share in the main cause of rising is in its marketing will focus mainly on the software and content. Of course, a more important reason is that samsung is to know how to cater to operators, and depend on the relationship and operators quickly win the market.
Of course, apple is the darling of the global operators. A well known fact that in the iPhone4S before launch, in order to and apple binding cooperation, each big operators offer an olive branch tripping over each other, but the higher subsidies, make unicom the iPhone sales almost no money can earn. In contrast, samsung GALAXY series mobile phones are taking the more flexible customization mode. "In 2010, we launched CDMA, td-scdma, WCDMA three 3 G mobile phone, GALAXYS type edition after last year Ⅱ GALAXYS, samsung continued the comprehensive support China again three operator customization demand strategy." Samsung Chinese officials say.
And former overlord than nokia, samsung are more concerned about the needs of the operators. For example in the mobile phone to TD, although based on the same market, each big mobile phone manufacturer or take different marketing strategy. In October 2009, nokia phone just released first TD. "Nokia world in contract signed WCDMA with all operators generally cooperate in the Chinese market, so their main energy continues bets WCD-MA." A people in the industry say. And other international big brother to TD front of brinkmanship than attitude, samsung mobile phones to take an attitude of the bets. In 2008, samsung mobile phones first put forward "3 GForAll" strategy, become a few support all three formats of one of the terminal manufacturers. "As early as 2000, samsung began to China, even than TD many Chinese cell phone manufacturers have. So far, the research and development in TD samsung have work for more than ten years, the total investment more than hundreds of millions of dollars." Samsung Chinese officials say. "This decision is a certain risks." Samsung Chinese communication research institute President wang tong said, "when China 3 G mount time and TD will be mainly by the operator if the network standard is uncertain, and as a foreign company, it is difficult to like some of the local firms that get to the relevant departments of the state of the project to give special funds, TD and needs to be assumed by the completely."
In addition, the south Korean company with operators in depth in rapid customization feedback. "Samsung every year at least will yourself out more than 30 sample supply operators as customization model choice, not only the initiative to assume the role of a designer, also to operators of a rapid feedback demand." Operators of a source said, "one example is before eight o 'clock at night to call samsung office can all be found."
Star products
However, only will deal with operators are not enough. Samsung understand, must launch and I-Phone the same star product, can truly in the smartphone war won, and the focus of competition is in the high end in products.
In this context GALAXYNote is born. This phone the screen than the 3.5-inch iPhone4S big of nearly 2 inches. In order to cope with the big screen power consumption, samsung to the phone's battery capacity has also carried on the upgrade to 2500 ma, this recruit obviously directed at high power consumption of the iPhone stones.
GALAXYNote product designers JinYong m said: "the whole product design team has more than 20 people. In this product before birth, we do a lot of consumer survey and research, the needs of consumers and capture inside the expression comes out is the team's most important one of work." "On the one hand, we have found that the shortage of the product, on the other hand, more important is to observe the consumer. For example, they like to use what functions most at ordinary times, how will they use habits become creative embodied in product language." JinYong m said, "we understand customers' needs, plus on consumer research, and then, and the research and development engineers to meet to discuss the feasibility of the technology." She said. Such as the new memorandum for S function, samsung to two kinds of consumers do research, one kind is very familiar to technology, another kind is the average consumer, then for their feedback for product optimization. JinYong m points out, samsung designers to watch people life, do not just look at how they use the product, but also study their psychological behavior. In the samsung opinion, only in design to join social and cultural aspects of research, to bring a more balanced life quality. "We in the smart phone users to 12000 investigation showed that 90% of the users, at the same time because of the need to carry cell phones and digital equipment, plate two kinds of GALAXYNote this can replace the USES of cross-border products showing interest in, it is based on the demand of the consumers' behavior and the further understanding of just gave birth to the GALAXYNote launch." JinYong m said.
In fact, the company launched new mobile phone at a very fast rate. "We will be according to the different operating system, the modelling of series of products preview. In modelling design will take on different personality, such as Android series mobile will continue fruity modelling, in mobile phone the arc of the border, and the design is not so hale; and we design the Win-dows series model, it is a square. We hope to squat rectangular components,, the user in the three meters away one eye can see that this is samsung products." JinYong m said.
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Showing posts with label samsung. Show all posts
Showing posts with label samsung. Show all posts
Mar 17, 2012
Jan 18, 2012
Global mobile phone only apple and samsung is optimistic
Market analysts point out that global sustainable economic downturn, consumers put off replacement new mobile phone, this will allows handset manufacturers face shipment growth of weak pressure.
Mobile phone manufacturer is releasing 2011 in the fourth quarter earnings, except for the apple, samsung is valued analysts outside, other cell phone manufacturers foreground is not optimistic. Market research institutions Gartner analyst dasey · merab (Carolina Milanesi) in the west, said: "apple continue to keep growth, and in Android camp, only the speed of growth in the samsung with apple comparable."
Samsung in the third quarter of the year beyond apples, and become a global smartphone market new overlord. But analysts expect apple iPhone 4S cause consumers to snap up the tide, the fourth quarter apple will again beyond samsung, smart phone market dominance of the back of a.
Dec 26, 2011
Court announced Samsung Galaxy Tab 10.1 infringement has no doubts
You remember in September, because Apple think Samsung's Tab 10.1 and iPad much, and a sued into court, then the product is really--in Germany the news? After this Samsung also touch nose, redesigned the Galaxy Tab of them, and revised for 10.1 N to circumvent relevant infringement disputes. Although apple still refuse to accept any ransom "good, but now Dusseldorf district court has initially determined samsung's 10.1 N, has not imitate iPad doubts. And a final judgment have a reservation will be released on February 9, so even if other "infringement struggle seemingly also the day didn't stop, but at least in the" German area tablet computer parts "finally has almost over... Should?
Dec 2, 2011
Samsung Galaxy SII user mobile phone battery explosion
A developer in the XDA developers on BBS post says, his friend's a samsung (the Po) Galaxy S II Skyrocket cell phone in your pocket exploded. Post said, his good friend was heard the explosion, legs felt hot. Will then have the explosion of mobile phone from pocket, he smelled burned taste.
He also said, good friends and the department of the pocket samsung Galaxy S II Skyrocket mobile phone was all in smoke. But the user does not seem to have hurt.
Previous reports say that when a passenger boarding in Australia, pocket apple iPhone 4 suddenly smoke.
Nov 14, 2011
Samsung give up stop apple iPhone4S listed in South Korea
Samsung says it will not seek in South Korea stop apple iPhone4S sales. Samsung to apple to take legal action is one of the reasons for the public relations consideration.
Reports say, samsung is in iPhone4S just last Friday in South Korea before listing last minute this decision. Samsung spokesman said: "We've come to the conclusion that we should be in the global legal struggle with apple, not to get more market share in South Korea.
Nov 11, 2011
Only to be South Korea pink samsung GALAXY S II lovely listed
If any product can and apple iPhone 4S line-up, so believe that the vast majority of friends, the answer is-Samsung GALAXY S II. This type of prior to the iPhone 4 S listing of the Android smart phones and, indeed, the market is a iPhone 4 S of the outside of the gastronome.
Launched in black version later, samsung GALAXY S II and put a white is installed, don't want to buy white iPhone 4S girls, be already bought white GALAXY S II?
If you haven't bought, or are going to buy, samsung and to provide them with new choice-pink GALAXY S II lovely debut. It was only the change of match colors, or bring brand-new visual experience. In South Korea android tablet with samsung pc GALAXY S II has sold more than 4 million units, there are 850000 units in the white version, but unfortunately, pink GALAXY S II at present only to be South Korea sales.
Sep 14, 2011
In 2011, the war of the iPad tablet pc - will feel the impact
According to foreign media reports, the second generation of the tablet pc don't need to sacrifice the first generation, but the cost of next to the Adam literature iPad to bring the huge impact. Although we haven't seen any signs that 2011 will be a year of war tablet pc.
For the tablet pc, this is interesting for a month. Samsung report it in the first months (or sold out warehouse) among 600000 tablet pc, which means it is a competitor. HP's Windows7 tablet pc seems to be an unexpected winner, but it can't seem to break sales records, lower than expected demand. Acer XuanChuanYue end, its sales only slightly less than dell. Finally, but it will be next to quietly on December 9, rolls out its second generation of computers. It wasn't even the 2011, tablet computer war has pulled open heavy curtain.
So far, iPad easily defeated every opponent, have fully and market, and are likely to dock in next year's tablet computer in the war of the defeat of most of the opponent.
The first generation of tablet pc
Although a lot of people may think that ten years ago or even since the 90 s in the Windows tablet pc, such as apple Newton is the first generation. Each of them an era of product has restarted, the between each other are not DuoDa contact, such as with previous generations, from operating systems such as touch screen for these products to the application of the methods and so on all are not all the same.
Therefore, the iPad is the first generation of products. I call it the first generation, this is the first generation has a broad market products, like the first generation iPhone is labeled as mobile phone screen also has broad market. Definition of the iPad first generation, the product has more touch screen, quality is lighter, longer battery life etc, and value of $1000.
For the tablet pc, this is interesting for a month. Samsung report it in the first months (or sold out warehouse) among 600000 tablet pc, which means it is a competitor. HP's Windows7 tablet pc seems to be an unexpected winner, but it can't seem to break sales records, lower than expected demand. Acer XuanChuanYue end, its sales only slightly less than dell. Finally, but it will be next to quietly on December 9, rolls out its second generation of computers. It wasn't even the 2011, tablet computer war has pulled open heavy curtain.
So far, iPad easily defeated every opponent, have fully and market, and are likely to dock in next year's tablet computer in the war of the defeat of most of the opponent.
The first generation of tablet pc
Although a lot of people may think that ten years ago or even since the 90 s in the Windows tablet pc, such as apple Newton is the first generation. Each of them an era of product has restarted, the between each other are not DuoDa contact, such as with previous generations, from operating systems such as touch screen for these products to the application of the methods and so on all are not all the same.
Therefore, the iPad is the first generation of products. I call it the first generation, this is the first generation has a broad market products, like the first generation iPhone is labeled as mobile phone screen also has broad market. Definition of the iPad first generation, the product has more touch screen, quality is lighter, longer battery life etc, and value of $1000.
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