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Nov 15, 2011

Apple Store borrow application catalytic mobile shopping

Apple launched last year on special App: Apple Store, it's more of a mobile shopping application only. Say simply, it is a virtual shop, a service center, a and entity shop integrating platform.

Perhaps you will say, on the computer log on apple's website can also order, but again, application caused mobile shopping greatly simplifies the process such as open notebook boot, save time, more anytime, anywhere.

More important is, Apple Store application inherits the Apple consistent user experience do acme of the standard, the function is strong and clear, convenient, fast. Such experience can support sales--this, enough to clean out treasure, domestic such as jingdong, number one store, many companies to offer mobile shopping for reference.

Let us see this carry the apple store, learning how to provide a better user experience to promote sales.

Structure is clear, the maximum of the outstanding product

Structure, divided into selected, products, retail, shopping cart and search totally 5 level 1 page, respectively, covers the promotion, all is the product
list, you and the detailed introduction of retail stores nearby, shopping list and order and quick retrieval function of apple products, in in the introduction of foreign countries, and even a scan the barcode shopping function-although this function in the home also is common, but it's not in the Chinese version of the APP to see.
Process is simplified, minimize the browse to order from the middle of the steps
According to my experience, from level 1 interface to add to cart, only about four to five pages, in these pages you as long as little pick one, no more than 10 times clicks can buy finish a product. And, almost every about the product page with the top of the "buy" button, for those familiar with apple products people, this again convenient but, because they didn't need to be below the product figure, specifications, technology is introduced.

The most perfect related accessories, reduce looking for, increasing sales

Each product page below, spare parts of the listed clearly; And in a choice of goods finish last, will automatically go into "add goods", check a few times, click the "continue", with a bunch of accessories into the shopping cart. Before you buy iPad, need not again around looking for Smart Cover where, and perhaps also helping to buy an adapter, camera connection kit and keyboard.

The most convenient service
Almost every page ends all have "help" and "call Apple" two buttons,, let a person feel Apple help is not far away.

The setting is excellent retail stores, you can set up the favorite store, also can see your nearest shop order according to the near and far, of course, use the path to map view is easy. Every shop has "order products", "Genius Bar", "book lecture" and "lecture and activities" several function, and can easily reservation you like product, or activities, and even one-to-one training. Will these activities of the time and place of the added to the calendar, you won't miss it.

Individual character sheet, and characteristic service not by the interface and the absence of smaller

An iPad in service in mobile applications. Choose good model, will cue you need an engraving of whether, if need, first line and the corresponding input text done, look at the preview effect are satisfied. In the process, "need 1-2 day delivery" hints at the right moment. After completion of all, these words in the shopping cart can also change, very human.

Simplified All, One ID for All

In this application, as long as with Apple ID, is usually buy or upgrade iOS applications that account, you can buy the goods shopping cart. The rest of them, is sitting at home or coffee shop, waiting for them to come.

If each mobile shopping application can do so close to people to use, believe that mobile phones will amount to the client order by leaps and bounds.

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