Thanksgiving black Friday shopping network hot mobile equipment more popular
IBM's software company Coremetrics network analysis of the new report, the apple iPhone and iPad power mobile devices become this year, Thanksgiving and black Friday electronic commerce key pull factors.
Black Friday trade mobile user use mobile equipment search and online discount merchandise inventory. Black Friday on the same day, mobile flow risen from 5.6% in 2010 to 14.3%, nearly three times as that of last year.
IPhone and iPad on the day of black Friday online flow of 10.2%. One iPhone on top, share is 5.4%; IPad ranking second, share is 4.8%; Android ranking third, share of 4.1%.
In addition, though independent order the decrease in the number of the purchase of goods, but value is improved. For example, the average shopping the decrease in the number of independent order more than 6%, but the average value growth of close to 16%.
Below are some of the key Coremetrics report data:
Provide mobile equipment shopping the proportion of the value of sales growth from 3.2% to 9.8%.
Use the actual iPad visit the web shopping proportion than other devices. In contrast, the use of iPad shopping is 4.6%, the overall mobile equipment shopping ratio of 2.8%.
The use of mobile equipment shopping popup rate was 41.3%, the use of other computing device shopping popup rate is 33.1%. Pop-up rate refers to the people in check a particular goods from a website turn to another web site for a price comparison frequency, and not to see different commodity recreational.
Black Friday on the same day, from social networks shoppers expenditures online sales account for 0.53% of all, including Facebook pulls ahead, the flow of all social network traffic is 75%.
Despite such as large stores with Macys sales promotion, will attract more customers to its traditional shop, but many consumers seem more willing to and through the retail and online mode shopping.
The national retail federation estimates this weekend, 152 million americans will be involved in shopping, shopping for the same period last year the number 138 million.
Market research firm NPD group industry analysis department vice President Stephen Baker (Stephen Baker) issued a "black Friday NPD study analysis" of the preliminary results:
Nearly 65% of the science and technology goods shoppers favour cheap goods, 28% of shoppers are targeting specific retailers price goods. The two types of cheap goods shoppers are similar to normal proportion prices shoppers high proportion is about 50%. Cheap and normal price goods shopping proportion of science and technology are increased by 10% year-on-year.
Electronic product become the second best seller of clothing after goods. Black Friday on the same day, electronics shopping in more than 23%, 15% higher than last year, a third categories best-selling product-toys high 50%.
TV sales year-on-year growth of 30%, more than the computer into the most popular electronic products.
A big screen TV seems minor TV screen, are more popular. Black Friday on the same day, 26% of the science and technology goods shoppers said, plans to spend more than $1000 during the holidays, the proportion of 19% higher than last year.
Electronics retailer also remarkable run: the best buy become the Target and wal-mart, amazon's fourth largest retailers after popularity. Four big retailers are provide rich variety of goods. The total number of best buy mobile & tablet PC shoppers decline rate less than other retailers. This year the actual checkout shoppers 58%, 38% for the same period last year.
No comments:
Post a Comment