Apple treat their Chinese suppliers attitude towards the problem of pollution is happening subtle change.
According to the NGO organization public environmental research center director ma jun introduction, San Francisco on October 31, local time at 1 to 6, he and the natural resources defense council (NRDC) global environmental health project director Linda Greer, as the representative of the environmental protection organization, and from apple operation, the government affairs, managing director of the China supply chain department specialized in San Francisco apple headquarters for up to five hours of negotiations, and with "high decibels" argument.
Yesterday, ma San Francisco Business Social Responsibility international association (Business for Social Responsibility, BSR) annual meeting, also published the theme of environmental challenges and information public speeches. On that day, the morning paper reporter he said in an interview with the phone, "said the apple information to us, both on initial results were compared, the straightforward communication in big in principle, the place is approaching the apple would like to take measures to improve, the next step is to consider further, but the disclosure of the details have yet to be further to communicate."
BSR was founded in 1992, is the social responsibility of the enterprise field scale is biggest, the highest degree in international institutions of professional one.
And ever different, make most ma jun's surprise, the apple to strengthen transparency of the mentioned iPhone supply chain. And in the past DuoCi diplomacy, the company will "not to disclose supplier" as a kind of traditional. Ma jun said, such a big company turned not easy, worth going to encourage. Now the point is, the requirements for protection of the supply chain in apple, how to strengthen transparency.
Apple's "positive change"
Apple's attitude that negotiations were to let ma benign direction.
Before this, January 20,, friends of the nature, the public environmental research center and of darfur q issued jointly by the apples on the other side of the "report, this paper reveals the apple in China of the pollution of the existing supply chain and poison. However, apple does not respond to the supply chain to insist on a series of environment question of violate compasses problem. After the August 31, friends of the nature, the public environmental research center and other environmental protection organization jointly issued the entitled "the apples on the other side of the 2: pollution in the cover-up spread" report against. Two investigations, environmental groups found up to 27 home suspected apple supplier appeared environmental problems.
From a completely ignored, to start and ma jun, etc and environmental protection organization contact, apple's attitude began to change. However, ma said that in the past several months, ma and apple though the echo communication, but every time apple all called for him to speak a word only media summary.
Because of this, the three times in September meeting finally presented to the public information, is a "diplomatic language"-September 14,, ma and apple the representative of China in Beijing for the first meeting of "the two sides agreed to set up a flat stage"; 16 days, both parties on a conference call, "willing to promote environmental improvement efforts"; 25,, and the United States is responsible for the management of the supply chain apple manager meeting in San Francisco, "both sides on specific problems in the technical exchange. Do"
And this time apple didn't go to adhere to such a way. Ma jun think it means that apple began to practice a new kind of thinking method.
According to ma jun introduction, the talks can, cannot leave the United States environmental protection organization NRDC boost. It is reported, NRDC the more as an international environmental protection organization is from the United States to promote and apple's headquarters negotiations. This year's September 13, with its President NRDC had Francis worship in the name of the woman to jelinek apple sent a letter to the President, asked him to not only from the public response to this thing, but also for future makes a concrete action. For example and strong apple supplier management, improve the supply chain policy to the environment and health issues such as mentioned as important as the height of the problem of superior similar appeals. Since then, apple also have the initiative to call NRDC global environmental health kang project director Linda Greer make some response, in the middle of October is set to begin around a by apple, NRDC and public environmental research center in three party conference.
According to the NRDC China project introduction, Linda engaged in the study of poisonous chemicals pollutants than 30 years, although intervention and apple's negotiation is first, but in the supply chain research quite have the accumulation. The textile industry in China because of the NRDC green supply chain project has DuoNian, Linda DuoCi come to China every year.
"There is debate also is normal"
Ma jun think, "frank exchange" has occurred in some functions, but in some different opinions on the problems still need to continue to promote.
According to ma jun introduction, October 31, the two sides also for an enterprise whether there is "lakes mire of heavy metal pollution" over the issue of. But early the day, ma or received the enterprise phone, enterprise party says, will control the mud lakes. Enterprise party was stressed, so do that out of their environmental consciousness, don't think this is caused by them.
"Although at that time in the conference not reached an agreement, or the debate. Now I still don't know if it was apple push, but this time coincidence, or let a person feel to push." Ma jun said.
"Now in big in principle has the place, apple approach to take measures to improve, the next step is to consider further, but the disclosure of the details have yet to be further to communicate. Such as the course of the exchange, apple will think several is not their suppliers like the orange otterbox iphone 3gs. But we also have our collection of evidence, he and not say what is home, not sure what is or is not out. In the supplier, which they think there is, what is serious, which is not so serious, some are with their found not in compliance. Will these problems, they also compared straightforward communication, sometimes, some time db debate is a little higher."
Ma jun think, "frank exchange" has occurred in some functions, but in some different opinions on the problems still need to continue to promote.
According to ma jun introduction, October 31, the two sides also for an enterprise whether there is "lakes mire of heavy metal pollution" over the issue of. But early the day, ma or received the enterprise phone, enterprise party says, will control the mud lakes. Enterprise party was stressed, so do that out of their environmental consciousness, don't think this is caused by them.
"Although at that time in the conference not reached an agreement, or the debate. Now I still don't know if it was apple push, but this time coincidence, or let a person feel to push." Ma jun said.
"Now in big in principle has the place, apple approach to take measures to improve, the next step is to consider further, but the disclosure of the details have yet to be further to communicate. Such as the course of the exchange, apple will think several is not their suppliers. But we also have our collection of evidence, he and not say what is home, not sure what is or is not out. In the supplier, which they think there is, what is serious, which is not so serious, some are with their found not in compliance. Will these problems, they also compared straightforward communication, sometimes, some time db debate is a little higher."
Ma jun point out that anyone who involves our case, a lot of places we are not only have been there once, and the local environmental groups are again and again to have been to, there are still quite a master. And apple raised the does not exist, sure both sides will have the debate. Both sides have different starting point, the investigation way some different, also is normal.
Close to apple had not to disclose the cause of the supplier, ma jun guess is they worry about its unique design once leak, will influence of marketing activities. However, ma jun emphasized, the key is not to know what apple supplier, "we have no intention to disclose the entire supply chain of apple, we only need to push the rectification of the supply chain. Apple can have a secret list, our database will have a public list, apple can above retrieval." So now the crux of the problem is that, in the protection of the supply chain, how to strengthen transparency.
Ma jun also mentioned, there are some problems and some complexity, seemingly in large-scale solve, but this reflection to come over and the public the information or do not accord. "Just before we also received some problems and not according to the predetermined time solved."
Ma jun expected in November in domestic will also and apple have another talk again, the problem will be further puts forward, there will be public environmental research center, of darfur q, nanjing green stone and a number of NGO organization together and talk about apple.
"Enterprise have to make a choice"
Ma jun the trip to the United States should be invited in San Francisco is BSR a year to speak at the meeting. This year's global BSR enterprise society responsibility annual meeting on November 1-4,, in the United States at San Francisco.
This year 25 September ma jun to America to attend the an international conference, apple with a U.S. headquarters the first contact. At that time the headquarters a responsible for supply chain management manager to seek him, each system do technical discussion.
So far end today, annual BSR has been held for the 19 th. Yesterday, in this meeting and published the ma theme is environmental challenges and information public speeches. In the speech, he mentioned that, China's environmental challenge very severe, the government environmental protection tube are Daniel many problems, such as law enforcement is lax, litigation difficult, to the extent that the enterprise did not cause the power of environmental improvement, but at the same time should also see, China in environmental protection in the transparency of really progress. Such as public environmental research center database in 2006 only 2500 a data, now nearly 89000 a driving record.
Ma jun says, the enterprise must make a choice: one is the use of Chinese system of existing is not perfect, and pollution enterprise, over at the expense of the environment and community expense, grab their excess interests; 2 it is using the information public, and China's interest party to cooperation and promote the construction of green supply chain. "If you choose the first kind of way, would you please speak out publicly, don't talk about assuming enterprise society responsibility."
Ma jun speech has raised concern at the meeting. As the world's most influential enterprise society responsibility of activities, global BSR enterprise society responsibility of the annual meeting of the audience are some brand company of the social responsibility of the enterprise,iphone 4 new york yankees cover head of the ma jun think they from China to the environmentalists "some curious, some surprise".
It is reported, ma jun the on 25 October went to the United States, and on November 9, to return home. In the next time, ma will also in New York for a speech, the speech will emphasize more green supply chain, green consumption, and he will tell the audience electronic product cycles shorter brings many problems.
First to apple headquarters of the ma jun says, that is a very beautiful place environment, are clean.
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